![]() ![]() In 2022, we’ll see renewed efforts from insurers to stand out in the crowd, focusing more on brand distinctiveness. This means it’s time for providers to think beyond brand building. Here’s the not-so-secret secret: Most consumers still think insurance companies are pretty much the same, even though insurers have poured massive amounts of dollars into advertising. Forget brand building - it’s time for brand distinction. So whether you’re a household insurance brand name or an emerging insurtech, here are the top marketing trends to watch in 2022, and tips for making the most of your ad campaigns with Spotify. In fact, US digital ad spend for the category continues to grow and is forecast to exceed $12.5B this year. ![]() Marketers are supporting the continued investment in digital transformation on the business side with increased digital ad spend. More personalized insurance products and services, maturing data strategies, and flexible pricing models are the latest iterations of customer-centricity in the industry. ![]() According to Deloitte, insurers around the world expect rapid growth this year, despite new and ongoing challenges. The insurance industry has remained resilient throughout the pandemic, and as we ring in 2022, there are reasons to be optimistic. And in 2022, the opportunities for insurance brands to lean into digital audio is greater than ever. In fact, insurance consistently stands out as an industry with strong musical logos and audio brands in annual lists by SoundOut, Veritonic, and amp sound branding. From jingles to artist spokespeople, audio continues to play a role in brand identity. Insurance marketers have always leaned into sound. ![]()
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